In this video, we discuss how to create targeted outreach campaigns for collections efforts to increase your response and payment rates.
Just as in sales and marketing, in credit & collections management, the more targeted your outreach the higher the response rate will be.
Accounts that are 1-30 days past due, with billing issues, and large balances, require a different approach than accounts that are 90+ days past due, with multiple smaller payments, and you haven't reached out to in over 30 days, for example.
In this video we show you how to segment your customers, and specialize your team for each segment to create winning outreach campaigns for different types of customers.
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